Saturday, March 28, 2009

Maytag and Monster Trucks

I don't watch a lot of TV. This probably explain why I don't have a DVR. Maybe eventually.

I just saw an ad for Maytag that takes the cake for stupidity. There are two rows of washing machines, probably 15 to 20 machines in each row. Each row is parallel to the other with about four or five feet between each row. There is a pair of small ramps leading "up" one end of each row and another pair of small ramps leading "down" the other end of each row. Using the ramps, a monster truck drives on to the washing machines, ostensibly to show how well made the washing machines are.

Here's the kicker: when the monster truck drives up on to the washing machines, the following words appear on the screen for a few seconds:

DO NOT ATTEMPT

Ok. Let's assume $700 per washing machine. Let's assume $50,000 for the monster truck. (And that's probably too low but humor me here.) Let's assume I had the means (not to mention space) to put $14,000 worth of washing machines in two perfectly spaced rows. Then I happen to have a tricked out monster truck nearby, ready to drive up any ramps that might be in the area.

Yeah, that would be sweet. (The version posted here was the one created by the ad agency - obviously, legal counsel for Maytag Inc made them add the "DO NOT ATTEMPT" verbiage after filming was complete.)


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