Why is Ashton Kutcher the face of Nikon?

In TV commercials that most people have probably seen, Ashton Kutcher is presented as some sort of semi-wacky shutterbug. The most annoying ad has to be the one where he is a photographer at a wedding. He proceeds to knock over a waiter carrying a tray of canapes, messes up the wedding cake, and is involved with a number of other forgettable "hilarious" vignettes.

But what is galling is a full page ad I just saw in Newsweek. It shows Mr Kutcher poring over a very high end Nikon camera like he is this generation's Ansel Adams. And to top it all off, all of the promotional web links for any of the camera models that Kutcher is "endorsing" includes the name "ashton." I would include an example here but the last thing I would want to do is give Nikon any kind of idea that this "Ashton Kutcher as Photography God" advertising campaign is anything other than ultra-dumb-dee-dumb-dumb.

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