The answer to the problem that doesn't exist? Change it. Pronto.
First it was Tropicana. Now it's The Gap. Pray tell, why would you change the logo? If your sales, etc., aren't growing, I am QUITE SURE it has NOTHING to do with the LOGO.
Duh.
Sunday, October 10, 2010
What's the deal with Tropicana and The Gap?
You have an iconic brand. You have a logo that everyone recognizes - a logo that anyone who doesn't live under a rock knows it when s/he sees it.
The answer to the problem that doesn't exist? Change it. Pronto.
First it was Tropicana. Now it's The Gap. Pray tell, why would you change the logo? If your sales, etc., aren't growing, I am QUITE SURE it has NOTHING to do with the LOGO.
Duh.
The answer to the problem that doesn't exist? Change it. Pronto.
First it was Tropicana. Now it's The Gap. Pray tell, why would you change the logo? If your sales, etc., aren't growing, I am QUITE SURE it has NOTHING to do with the LOGO.
Duh.
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